Trademark Licensing Program Superintendent's Staff licensing [at] westpoint.edu About The USMA Trademark Licensing Program was formally established to protect and license the institutional names and identifying marks, the "licensed indicia" of our Academy. These marks are registered with the United States Patent and Trademark Office and/or are protected under state and common law. USMA licensed indicia are the exclusive property of the United States Army and managed locally by the USMA Licensing Director. License or authorization is required for any and all use of the licensed indicia. Learn more about West Point's Trademark Licensing Program